My ideas to get the NikePlus Membership on the radar of this female age bracket is to offer them relatable content, to be able to give them a safe space to share their outfits and help them with self-expression.

 

Membership Extensions:

 

Private NikeGirlTalk Social Media Sites – This would be an Instagram, Twitter and a 21 buttons page that would be private and only available to the specific target audience, we would be able to monitor this by when they sign up as you have to enter gender & DOB. Once signed up to the NikePlus Membership the members who qualify for these extra perks will be sent an email with the exclusive links and logins.

 

What these social medias will offer

• A place where style inspiration can be shared.

• Sneak peaks of new products.

• Offer styling advise.

• Exclusive IGTV content

• Location specific content

• Always a cycle of different content – whether it’s for runners, athletes,

  gym lovers, the sneaker obsessed and fashion lovers.

• Reposts of followers looks

   

• NikeGirlTalk Blog – The other part of the extension would be a Blog; this would feature regular guest writers. The main contents of this blog would be fashion tips, sports tips, gym tips and also keeping everyone up to date with what is going on in the world of Nike. There will be guest writers who are interested or in the field of the content we want in the blog, there will also be a monthly competition where we have a NikeGirlTalk member produce a piece for the blog which will then hopefully make the platform feel like a community.